iPhone trade in program launched Great Apple
Apple Inc. has started an iPhone trade-in program in its stores, letting owners sell older handsets back to the company in exchange for credit toward a new model. Apple’s U.S. retail outlets are now accepting devices, said Amy Bessette, a spokeswoman for Apple. The initiative is starting just before the next iPhone’s debut on Sept. 10. While Gazelle Inc. and wireless carriers such as Verizon Wireless and AT&T Inc. already buy used handsets, this is the first program run by the iPhone maker at its stores. By buying old phones, they’re aiming to spur new device sales by helping cover the cost of buying the latest smartphone. Apple is teaming up with Brightstar Corp., a mobile-phone distributor, to run the operation, people with knowledge of the plans said in June. “IPhones hold great value so Apple Retail Stores are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling,” Bessette said. “In addition to he...